If You'd Put $1,000 Into Apple Stock 20 Years Ago, Here's What You'd Have Today
Apple stock is back at record levels, but then AAPL has been a buy-and-hold winner for the ages.

Apple (AAPL) stock is back to trading at record levels, but then long-term shareholders should be used to such milestones. After all, they've enjoyed pretty much incomparable returns over the past few decades.
From January 1990 through December 2020, AAPL stock created $2.67 trillion in shareholder wealth, or an annualized dollar weighted return of 23.5%, according to an analysis by Hendrik Bessembinder, a finance professor at the W.P. Carey School of Business at Arizona State University.
Indeed, per Bessembinder's findings, which account for a stock's increase in market value adjusted for cash flows in and out of the business and other adjustments, Apple was the best stock in the world over those 30 years.

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
True, AAPL stock traded sideways for the first few years of the 21st century, but an explosion of innovation soon put an end to that. Under the visionary leadership of the late Steve Jobs, Apple essentially reinvented itself for the mobile age, launching revolutionary gadgets such as the iPod, MacBook and iPad.
But what really set Apple on its course to becoming the world's second largest publicly traded company – and one of hedge funds' favorite blue chip stocks – was the 2007 debut of the iPhone.
Today, Apple isn't just a purveyor of gadgets; it sells an entire ecosystem of personal consumer electronics and related services. And it's a sticky ecosystem at that.
No less an eminence than Warren Buffett has called the iPhone maker Berkshire Hathaway's (BRK.B) "third business," noting Apple fans' fantastic brand loyalty as one reason for being all-in on the stock. (Apple accounts for more than 40% of the value of the Berkshire Hathaway equity portfolio.)
True, Berkshire Hathaway cut its Apple stake in Q1, but that was because the holding company believes that corporate taxes are likely to rise at some point in the future. Bulls needn't worry about Berkshire losing its taste for the stock. Warren Buffett adores Apple as much as ever.
Little wonder the iconic tech firm was tapped to become one of the elite 30 Dow Jones stocks. In 2015, Apple replaced AT&T (T) in the Dow Jones Industrial Average.
The bottom line on Apple stock?
Over the past 20 years Apple stock generated an annualized total return (price change plus dividends) of 35.9%. By comparison, the S&P 500 delivered an annualized total return of 10.3% over the same span.
What does that look like on a brokerage statement? Check out the above chart and you'll see that if you invested $1,000 in Apple stock 20 years ago, it would today be worth almost $460,000. The same $1,000 invested in the S&P 500 would theoretically have turned into about $7,000 over the same period.
For those wondering if Apple stock is a buy at current levels, Wall Street mostly thinks so. Of the 44 analysts covering AAPL surveyed by S&P Global Market Intelligence, 21 rate it at Strong Buy, nine say Buy, 11 have it at Hold, two say it's a Sell and one calls it a Strong Sell. That works out to a consensus recommendation of Buy, with fairly high conviction.
More Stocks of the Past 20 Years
To continue reading this article
please register for free
This is different from signing in to your print subscription
Why am I seeing this? Find out more here
Get Kiplinger Today newsletter — free
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
Dan Burrows is Kiplinger's senior investing writer, having joined the august publication full time in 2016.
A long-time financial journalist, Dan is a veteran of SmartMoney, MarketWatch, CBS MoneyWatch, InvestorPlace and DailyFinance. He has written for The Wall Street Journal, Bloomberg, Consumer Reports, Senior Executive and Boston magazine, and his stories have appeared in the New York Daily News, the San Jose Mercury News and Investor's Business Daily, among other publications. As a senior writer at AOL's DailyFinance, Dan reported market news from the floor of the New York Stock Exchange and hosted a weekly video segment on equities.
Once upon a time – before his days as a financial reporter and assistant financial editor at legendary fashion trade paper Women's Wear Daily – Dan worked for Spy magazine, scribbled away at Time Inc. and contributed to Maxim magazine back when lad mags were a thing. He's also written for Esquire magazine's Dubious Achievements Awards.
In his current role at Kiplinger, Dan writes about equities, fixed income, currencies, commodities, funds, macroeconomics, demographics, real estate, cost of living indexes and more.
Dan holds a bachelor's degree from Oberlin College and a master's degree from Columbia University.
Disclosure: Dan does not trade stocks or other securities. Rather, he dollar-cost averages into cheap funds and index funds and holds them forever in tax-advantaged accounts.
-
The Secret Credit Card for Amazon Prime Day Shopping
This "secret" credit card for Amazon Prime Day shopping can maximize your cash back rewards. Plus get a $300 bonus.
By Erin Bendig Published
-
This Trust Can Protect Your Assets From Long-Term Care Costs
A Medicaid asset protection trust can help ensure your protected assets go to your beneficiaries rather than your long-term care, but it has to be set up properly.
By Joe F. Schmitz Jr., CFP®, ChFC® Published
-
Stock Market Today: Markets Surge on Dovish Remarks From Powell
The S&P 500 topped 5,600 for the first time ever, boosted by mega-cap tech stocks.
By Dan Burrows Published
-
Stock Market Today: Markets Hover Near Record Highs on Powell Testimony
Stocks were little changed on light volume as the Fed chief testified before Congress.
By Dan Burrows Published
-
Stock Market Today: Markets Set Fresh Highs as CPI, Earnings Loom
Stocks wavered on light volume ahead of a busy week for economic news and corporate earnings.
By Dan Burrows Published
-
Five Stocks With Solid Growth History and a Promising Outlook
Five reasonably priced stocks with solid growth history and a good chance of delivering earnings even if the economy softens.
By Kim Clark Published
-
Why You Should Invest in Commodities
These portfolio diversifiers are in a long-term uptrend and show why you should invest in commodities
By Anne Kates Smith Published
-
Now's a Great Time to Build a Bond Ladder
Navigating how to proceed with new or rollover money can be daunting. Here are some of the best ways to guarantee a high yield to maturity and full recovery of principal.
By Jeffrey R. Kosnett Published
-
What's the Most Popular Investment? These Investors Might Be Missing Out
The most popular investment may shock you and it has widely underperformed other asset classes. Here’s what you need to know.
By Joey Solitro Published
-
Stock Market Today: S&P 500 and Nasdaq Hit Records as Jobs Growth Slows
An uptick in the unemployment rate amid a cooling labor market could accelerate the Fed's rate-cut timeline.
By Dan Burrows Published